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Alumni Association

 

Course Reading

[photo - GSB Professor Phillip Leslie]Course Reading
Strategy Implementation
GSB Professor Phillip Leslie's second-year seminar focuses on the challenges of strategy implementation that middle-managers confront on a daily basis in a series of Bay Area companies. Each session has assigned reading related to those companies. GSB Alumni Only. Alumni Services login required. Details

Alumni Authored Books

[photo - Blue Sweater Book Cover]Blue Sweater : Bridging the Gap Between Rich and Poor in an Interconnected World
by Jacqueline Novogratz, MBA '91
Rodale Press, February 2009

Like the best-selling "Three Cups of Tea," this book at once is a deeply personal coming-of-age story of a young idealist determined to change the world. Novogratz relates her experiences over two decades, first in Africa and later in India and Pakistan. She began as a banker and philanthropist, and now works as a venture capitalist, trying to effect real change in countries where the average citizen lives on less than $4 a day.

Faculty Published Books

[photo - Made to Stick Book Cover]Made to Stick: Why Some Ideas Survive and Others Die
Chip Heath, PhD '91 and Dan Heath
Random House, 2007

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas-business people, teachers, politicians, journalists, and others struggle to make their ideas "stick." Authors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps."

Suggested Reading

Hot Topic

"The Business of Social Networks"
Facebook, Twitter, and LinkedIn have changed the way individuals communicate in their personal life and increasingly in their business life. Read articles and find books discussing the evolving effects of social networking. Details

 

Business Books

[photo - Chain of Blame Book Cover]Chain of Blame: How Wall Street Caused the Mortgage and Credit Crisis
by Paul Muolo
John Wiley & Sons, 2008

In the summer of 2007, the subprime empire that Wall Street had built all came crashing down. On average, 50 lenders a month were going bust. Chain of Blame will chronicle the disaster, focusing on the players - the executives on Wall Street but also the lenders and brokers.