Alumni Association

Just Hearing About a Stock Bubble Won't Keep
Investors Out of Trouble
Learning about the chaos of an economic bubble with over-hyped and over-valued stocks won't necessarily save investors from future economic disaster. First-hand experience appears to be necessary to avoid future bubbles, says GSB Professor Stefan Nagel. Hearing About a Stock Bubble Details

• ...more finance/investment/economics research

Is "Thinking" or "Feeling" More Persuasive?
Identical messages can have different impacts depending on whether they are couched as "I think" or "I feel," says GSB Professor Zakary Tormala. Is "Thinking" or "Feeling" More Persuasive Details and Related Blog

• ...more organization research

Slowing Introductions of New Electronic Products
Reduces E-Waste
Some types of regulations governing disposal of electronic waste can reduce the world's mountains of devices waiting to be recycled, while they also slow the rate of new product introductions, says GSB Professor Erica Plambeck. Slowing Introductions of New Electronic Products Details

• ...more social innovation research

Peers Influence Decision to Become an Entrepreneur
Why do some geographic areas, such as California's Silicon Valley, produce so many entrepreneurial companies? The answer may be workplace peers. Working with former entrepreneurs makes individuals more likely to start their own businesses, says GSB Professor Jesper Sørensen. Peers Influence Decision to Become an Entrepreneur Details

• ...more entrepreneurship research

How to Handle the Pessimist on Your Team
"The first step is to figure out what is causing your team member's negativity," says GSB Professor Roderick Kramer. "That it is the role of the leader to understand the underlying cause of the pessimism before acting." BusinessWeek, September 18, 2009 Pessimist on Your Team Details

• ...more leadership research

Courting So-So Customers Can Be Good
for Business
Marketers often lavish attention on their best customers, but GSB Professors James M. Lattin and V. Srinivasan suggest it may be more cost effective to increase their spending on clients who only occasionally use their products or services. Courting So-So Customers Details

You Can't Buy It if You Don't Know It Exists
Rock groups can lose as much as 40 percent of their potential sales because consumers don’t know enough about them, says the GSB Professor Jesper Sørensen. There are lots of crowded markets out there where lack of information skews sales. You Can't Buy It if Details

• ...more marketing research

Services Market Is Key to Open Source Software
Open source software has become a major and fast-growing presence in the computer industry in recent years. GSB Professor Tunay Tunca and his co-authors argue that the key factor in whether to create open source software is the strength of the market for support, integration, and related services for such programs. Services Market Is Key to Open Source Details

• ...more e-commerce research

The Science of Sneezing: Modeling Spray Exposure
"It's a little surprising to me that the government isn't suggesting face protection (to protect against the flu virus), because it helps for all three modes of transmission," says GSB Professor Lawrence Wein. LiveScience, May 8, 2009 Science of Sneezing Details

• ...more health care/biotech research

Are Wall Street Careers Just the Luck of the Draw?
The proportion of graduating MBAs hired into lucrative investment banking positions shrinks or expands depending on how well the stock market is performing, yet this bit of happenstance can have a dramatic effect on lifetime earnings, says GSB Professor Paul Oyer. Details

• ...more human resources

UK's Lancaster University Honors Barth
for Accounting Contributions
GSB Professor Mary Barth is described as an "international standard setter" by the Lancaster University Management School which has presented her with an honorary degree recognizing her service to the profession. Do SEC Rules on Insider Trading Really ProtectDetails

• ...more accounting research

Netflix Broke the Rules and Won
The video rental service broke new ground with a patented consumer model that had no deadlines or penalties and charged a set monthly fee. "Netflix got it right," said GSB Professor Sunil Kumar. Netflix Broke the Rules and Won Details

• ...more manufacturing & operations

Pondering the Ethics of Global Business
Ethical dilemmas, such as selling other nations scanners that can tell the sex of an unborn child or kerosene heaters without safety features available in the United States, were debated during a discussion on "Academic vs. Real World Ethics" led by GSB Professor David Brady. Pondering Ethics of Global Business Details

• ...more global research

When (Organizational) Change Hurts: Startups Need
to "Think Employees" from the Get-Go
A decade-long study of Silicon Valley (California) technology startups by GSB Professor Michael Hannan finds that companies were three times more likely to fail if at some point they altered the founder's blueprint for employee relations than if they maintained their original employee model. When Organizational Change HurtsDetails

• ...more entrepreneurship research

Introducing New Ideas
The Dangers of Mixing Foie Gras and Arugula
Categorical boundaries constitute ideological fault lines in all industries, but particularly in cultural industries such as music, food, wine, and art. Innovators associated with a genre or a category run the risk of being perceived as inauthentic by their audiences when they break categorical boundaries, according to GSB Professor Hayagreeva Rao. The Dangers of Mixing Foie Gras and ArugulaDetails

• ...more education research