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![Lifelong Learning Logo [photo - Lifelong Learning Logo]](/lifelonglearning/images/lifelong_learn_rightlogo5.gif)
Principles of Internet Marketing
by GSB Professor Ward Hanson
In in one of the first comprehensive books about online marketing, Principles of Internet Marketing, Stanford Business School faculty member Ward Hanson lays out the strengths and weaknesses of Internet technology, how it can generate immediate benefits, and how it can cause a company to rethink its entire marketing organization. Southwestern College Publishing, February 2000
- CEO Must Steer the Corporate Culture, Says Steve Ballmer
- View from the Top: SanDisk's Harari: Expensive Mistakes Become Pearls of Wisdom.
- Professor Haim Mendelson "Customization and the Internet"
- ...more speakers
- Library Databases
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E-Commerce/IT
Services Market Is Key to Open Source Software
Open source software has become a major and fast-growing presence in the computer industry in recent years. GSB Professor Tunay Tunca and his co-authors argue that the key factor in whether to create open source software is the strength of the market for support, integration, and related services for such programs. Services Market Is Key to Open Source Details
Businesses Can Win the Competition Against
Open-Source Technology
Commercial vendors can compete successfully against open-source products, says GSB Professor Haim Mendelson. To do so, they must be first to market, judiciously improve product features, keep the product closed so the open source competitors cannot tap into the commercial network, and segment the market. Businesses Can Win Details
Is the U.S. falling Behind in Broadband?
"When you look at these numbers, it's pretty clear the U.S. is in the middle of everything," said GSB Professor Haim Mendelson. "Instead of being in the top five, it's always around the middle and that's mediocre." SFGate.com, May 29, 2008 Is the U.S. falling Behind in Broadband? Details
![GSB Professor Viard [photo - GSB Professor Viard]](/lifelonglearning/images/faculty/75x75/viard-brian-v.jpg)
Lowering Switching Costs Have Made
Cellular Services More Competitive
Allowing customers to keep the same number when they change wireless carriers has lowered the cost to consumers says GSB Professor Brian Viard and PhD student Minjung Park. Lowering Switching Costs Have Made Cellular Services More Competitive Details
![GSB Professor Tunca [photo - GSB Professor Tunca]](/lifelonglearning/images/faculty/75x75/tunca-tunay-ihsan.jpg)
Music Industry Could Use Internet Piracy
to Strategic Advantage
GSB Professor Tunay Tunca argues that legal digital goods producers can benefit from strategically using the presence of individual file sharers to reduce the damage from commercial pirates. Music Industry Using Internet Piracy to Strategic Advantage Details
Strategies for Getting Users to Adopt Computer Software Security Patches
Software companies that want to both improve internet security and protect their own bottom lines, says GSB Professor Tunay Tunca, are best off letting the free market system operate without mandates or taxes. Getting Users to Adopt Computer Software Security PatchesDetails
Smart Usage of Auctions Can Save Industrial Buyers Millions
Buyers for some major corporations may be able to shave time and substantial costs from purchasing goods and services simply by employing procurement auctions wisely, says GSB Professor Tunay Tunca. Smart Usage of Auctions Saving Industrial BuyersDetails
![GSB Professor Mendelson [photo - GSB Professor Mendelson]](/lifelonglearning/images/faculty/75x75/mendelson-haim.jpg)
Lifelong Learning Faculty Seminar
"Customization and the Internet"
GSB Professor Mendelson provides a brief update and answers questions about some of the new strategies developed by companies to customize their marketing to their internet customers.
Mendelson VideoHaim Mendelson's "Customizing and the Internet" (16:48 minutes)
![GSB Professor Romer [photo - GSB Professor Romer]](/lifelonglearning/images/faculty/75x75/romer-paul-m.jpg)
Unpopular Argument: Sending Tech Jobs Abroad Is Good
The counterintuitive argument that outsourcing high tech jobs is good for the American economy includes a comment from GSB Professor Paul Romer, "This is absolutely not a zero-sum game." USA Today. Sending Tech Jobs AbroadDetails
![GSB Professor Leavitt [photo - GSB Professor Leavitt]](/lifelonglearning/images/faculty/75x75/leavitt-harold-j.jpg)
The Battle for Control Between Technology and Science
"Who's In Control Here?"
The growth of the Internet opened vast new worlds cheaply and fast. Then porn became its biggest business, our privacy was violated, and hackers endangered our security. Today technology is driving a desire to build things that will sell, replacing the tradition of scientific exploration. GSB Professor Harold Leavitt asks what are the dangers. Battle for Control Between Technology and ScienceDetails
![Andy Grove [photo - Andy Grove]](/lifelonglearning/images/faculty/75x75/grove-andrew.jpg)
A Strategic Look at Business Change Lecturer Andy Grove
Andy Grove, who led Intel through one of the biggest strategic decisions in the technology industry, outlines what can happen to a business when it faces a major transformation point altering its environment and possibly the business itself. Grove outlines the concepts he and Robert Burgelman have developed during a decade of teaching Strategy and Action in the Information Processing Industry.
Andy Grove VideoAndy Grove Video (50:11 minutes)
Grove Q&A VideoVideo (11:30 minutes)
![GSB Professor Admati [photo - GSB Professor Admati]](/lifelonglearning/images/faculty/75x75/admati-anat-r.jpg)
![GSB Professor Pfleiderer [photo - GSB Professor Pfleiderer]](/lifelonglearning/images/faculty/75x75/pfleiderer-paul.jpg)
Disclosing Information on the Internet:
Is It Noise or Is It News?
The Internet has enabled individuals to broadcast messages to a potentially vast audience at very little cost. On the flip side, this cacophony of messages has led to a noisy environment, making the medium a less than ideal vehicle for meaningful communication. Despite the volume of disclosures and the potential noise in the system, the often anonymous disclosure of information on the Web is finding a receptive audience, and useful information is getting through. Two finance professors at the GSB, Anat R. Admati and Paul Pfleiderer, set out to investigate how this process works. Disclosing Information on the InternetDetails
