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Alumni Association

 

Lifelong Learning

Lifelong Learning provides programs, ideas and resources to keep GSB alumni
on the cutting edge of business management issues.

Events & Programs

[photo - GSB Professor Frank Flynn]January 20
"Motivating People
in Lean Times"
with GSB Professor
Frank Flynn

Leaders must motivate their employees to work hard, in ways that advance the mission of their enterprise. To this end, managers typically rely on "carrots" (pay, bonuses, perks) as means of motivation.
In this seminar you will learn about alternative "psychological levers" that can help build employee motivation, tools that truly motivate employees without wasteful spending. Details

Speaker Forum

Credit Card Pioneer Fairbank
Recalls the Early Days
 As founder of Capital One Financial Corp., Richard Fairbank revolutionized the credit card industry with teaser rates and zero-balance transfers. But in the beginning, he recalls he had "no money, no experience, and no ideas." Details

Suggested Reading

Hot Topic "The Business
of Social Networks"
Facebook, Twitter, and LinkedIn have changed the way individuals communicate in their personal life and increasingly in their business life. Read articles and find books discussing the evolving effects of social networking. Details

[photo - Chain of Blame Book Cover]Chain of Blame: How Wall Street Caused the Mortgage and Credit Crisis
by Paul Muolo
John Wiley & Sons, 2008

In the summer of 2007, the subprime empire that Wall Street had built all came crashing down. On average, 50 lenders a month were going bust. Chain of Blame will chronicle the disaster, focusing on the players - the executives on Wall Street but also the lenders and brokers.

GSB News

Five Tenure-Track Professors
Added to Business Faculty
New academics, Charles I. Jones, Charles M.C. Lee, Steven Callander, John-Paul Ferguson, and Ali Yurukoglu joined the Stanford GSB faculty this fall. Details

[photo - GSB Professor Jeffrey Pfeffer]Has Your Company Lost
Its Core Competence?
GSB Professor Jeffrey Pfeffer shares his thoughts on how the recession has inspired some companies to shed businesses and activities that are outside of their core competence. He says it is a sensible idea, but challenging to figure out what is core and what isn't. BNET, October 26, 2009 Blog

Innovation Will Deliver
U.S. From Recession
The way out of the current economic crisis lies in America's gift for ingenuity and innovation and more transparency in the financial sector agreed Alumni Weekend Roundtable panelists, including Dean Garth Saloner and Penny Pritzker, MBA '84, who serves on President Obama's Economic Recovery Advisory Board. (Video available) Details

Research and Ideas

[photo - GSB Professor Stefan Nagel]Just Hearing About a Stock Bubble Won't Keep Investors Out of Trouble
Learning about the chaos of an economic bubble with over-hyped and over-valued stocks won't necessarily save investors from future economic disaster. First-hand experience appears to be necessary to avoid future bubbles, says GSB Professor Stefan Nagel. Details

[photo - GSB Professor Zakary Tormala]Is "Thinking" or "Feeling" More Persuasive?
Identical messages can have different impacts depending on whether they are couched as "I think" or "I feel," says GSB Professor Zakary Tormala. Details