Online Tools

Social Technology for Social Good : How Non-Profits Can Use Mew Media to Achive Their Goals

This powerpoint presentation, created by GSB students James Tinsley, Jim Tomczyk, and Anneke Jong, gives a crash course on social media and its relevance for non-profits. It details the unique space occupied by Facebook, Twitter, Youtube, and Bre.ad, then discusses three social media goals: (1) Increasing brand awareness, (2) Managing reputation, and (3) Generating audience engagement.

• Social Technology for Social Good: How Non-Profits Can Use New Media to Achieve Their Goals 

More Online Social Media Resources

For more resources on how to effectively harness social media, online sources can provide great information and ideas. Social Media for Nonprofits publishes a blog on how nonprofits can best utilize social media, 50 Social Media Tactics to Help Nonprofits Meet Their Mission gives fifty specific tactics to use when setting up social media sites for nonprofits, and Case Foundation provides an online "Social Media Toolbox" with articles addressing anything from how to set up a Facebook page to deciding whether a blog is right for you organization. These are just a few examples of available online resources. Search through Google or Bing for more tips on how to use social media.

Online Team Wiki

Each project team gets the use of a team wiki to help coordinate, organize, and exchange project documents without the constant use of emails. A wiki is a website that allows the collaborative creation and editing of web pages by multiple users. Wikipedia is the most famous and widely used wiki. The ACT staff sets up each team wiki, complete with all the client documents for the project, a team roster, and various subsections to organize the discussion and development of the project. For more information and instructions, see the ACT wiki manual below.

• ACT Wiki Manual

Online Survey Tools

Both SurveyMonkey and Zoomerang offer free web-based tools to create quick surveys. With a free account, SurveyMonkey allows up to 10 questions per survey, and Zoomerang up to 12 questions. Either of these tools should be suitable for most project analysis needs. If you need more extensive features than these tools provide, please email or call +1-650-736-1956 to discuss your needs.

Stanford Social Innovation Review

The Stanford Social Innovation Review is an exciting source of ideas relating to strategy and leadership in nonprofit management, corporate social responsibility, and philanthropy. Select articles are available online.

• Stanford Social Innovation Review website

ACT & GSB Services

Conference Line for Phone Meetings

ACT offers your team a conference line to accommodate multiple callers, which can be reserved for team meetings, interviews with stakeholders, and more. Request a conference line reservation by email at least one business day in advance at info@stanfordact.org. Include your team's name, the date you're requesting use of the line, and the start and end times of the call. Since the conference line is shared by multiple programs, advance reservations are required for every call.

Free/Small Fee Team Meeting Places in San Francisco and on the Peninsula

This list primarily includes public libraries in San Francisco and on the Peninsula that have free or small fee team meeting spaces available in the evenings and on weekends. It includes a number of locations on the Stanford campus. If your team would like to meet on campus during regular business hours, you may request that ACT staff reserve a GSB conference room for your team's use by emailing info@stanfordact.org and letting us know the day, time, and length of your meeting. GSB conference rooms are limited in number and often scheduled well in advance, so let ACT staff know as soon as possible that you'd like to secure a meeting room at the GSB if one is available.

• Meeting Places

GSB Library Reference Desk

The GSB Library reference staff will help you determine the type of data and information needed, identify sources, and structure an approach to your project-specific research. This consultation can be performed in person, by telephone, or via email. If you visit the library, you can access the databases, including ABI/INFORM for market trends and industry-specific topics from more than 1,500 journals worldwide; a list of leaders from 14 US sectors including nonprofit; census data for social, demographic and economic information; and statistical data on companies, industries and markets. Contact Kathy Long, the Director of GSB Library at +1-650-725-2002 or by email for an appointment with a reference librarian. Time may be limited to an hour.

• GSB Library Reference Desk

GSB Library Lifelong Learning Alumni Toolbar

Download this toolbar for quick access to the Stanford Graduate School of Business alumni resources and services. Connect to the alumni directory, business and financial databases, and a nonprofit database.

• Download the Toolbar